Category: Corporate Surveillance

• The Sears Catalog Tracking

  This theory held that Sears mail-order forms, customer ledgers, and catalog subscription records were being used for more than retail fulfillment. According to the rumor, the company’s enormous paper infrastructure could map the political loyalties, class status, ethnicity, and purchasing habits of rural America and quietly share that knowledge with political interests or the government. The theory drew plausibility from the extraordinary scale of Sears operations: millions of catalogs mailed, millions of orders processed, and a centralized plant system capable of assembling a data-rich portrait of American households long before electronic databases existed.