Category: Consumer Rumors

• Procter & Gamble’s Satanic Logo

  This theory held that Procter & Gamble’s old “Moon and Stars” trademark was not simply a nineteenth-century brand emblem, but a coded Satanic symbol tied to the Church of Satan. The most common version claimed that the company’s president or CEO had appeared on a national talk show, usually named as Phil Donahue’s, and openly admitted that P&G supported Satanism and gave part of its profits to the Church of Satan. The rumor became one of the best-known corporate conspiracy stories of the 1980s, spread through word of mouth, chain messages, church networks, and later Amway distributor communications. The historical record strongly supports the existence and spread of the rumor, and it also shows that P&G spent years fighting it in court. It does not support the truth of the rumor itself.